Taking Your Own Fashion Blog Photos
Fashion bloggers need great photos to attract readers. Even if your writing is on point, bad pictures will make people pass you by.
Instagram is good for OOTDs (outfit of the day) and quick style inspirations, but fashion blogs are where serious fashionistas go for advice, tips, and trends. Here are some things to keep in mind when taking fashion blog photos:
Create a Photo Set
Taking your own fashion blog photos can be more affordable than hiring a photographer and can add an artistic voice to your site that isn’t available with stock images. You can start by creating a mood board, or idea book, to collect fashion imagery that speaks to you. This can be done online or on paper to share with the rest of your team. This will also help you keep out of copyright trouble since it’s against the law to lift pictures without permission. A little planning on the front end will save you time on shoot day. You’ll also be able to work on posts as soon as you have the shots in hand, rather than waiting for a lookbook to be sent to you.
Great models fully envelop themselves in the world that their art directors drop them into. They may do this with an imaginative pose or bold accessory, but it also involves acting as if they were born to be the character they’re modeling for.
It’s important for fashion bloggers to keep this idea in mind, even if they are doing their own photo shoots. It’s easy to get carried away with spot removal and other post-production changes, but the most captivating photos of people are those that show them flaws and all.
It’s also best to keep the photo set in mind when choosing outfits. It’s easier to put together an interesting look when all of the pieces fit into a coherent story.
Keep It Real
Fashion bloggers are often able to more easily transition into photography because of their understanding of key visual aesthetics such as line, shape and color. They may also have a greater understanding of a subject such as clothing, makeup and accessories than many other people.
That said, fashion bloggers need to be able to put their own spin on things and stand out from the crowd of other blogs that are doing the same thing. Taking your own photos is a great way to add your own aesthetic voice to your blog posts.
When shopping for clothes, consider stepping outside the store and finding some cool local spots to shoot at. This will add a lot of variety to your fashion blog photos and will give your readers something to engage with other than just the clothes. It’s also a good idea to mix up your poses. Using the same pose over and over again will get boring for your audience.
Keep It Simple
While it may seem like fashion bloggers take photos and then go about their day, there is actually quite a bit of planning that goes into their posts. Creating a photo set, choosing props that speak to their style, and strategically posting the photos in a way that tells a story takes time and effort.
Adding a pop of color, a bold accessory, or changing up the location can make a fashion blog photo look totally different. Fashion bloggers also spend time actively connecting with other accounts to get ideas and build relationships. Follow accounts that are more progressed than you for inspiration and don’t be afraid to leave genuine comments and questions!
Avoid overdoing it in post-production with things like spot removal and unnatural skin correction. The goal is to capture a natural beauty that makes you unique as a person and as a brand. The right balance between quality content and a high-quality curation of photos is key to success.